Idea Exchange LIVE on-site at top business trade shows
A risk-free, sponsor-ready live media asset that expands conference reach, elevates the guest experience & creates new revenue for event partners.
What is it?
From the team behind Nasdaq’s TradeTalks: Idea Exchange delivers live, multi-camera interviews from active trade show floors. Available to select conferences through a joint sponsorship model.
Hosted by markets reporter Jane King, each live interview extends the life and reach of your event beyond the show floor.
Why it works?
More effective than static banners & signage.
• Broadcast to tens of thousands of viewers
• Sponsored branding in every live video
• Enhances guest experience while providing them, their brand and sponsors with marketable exposure
• Interview slots available to sponsors, exhibitors & presenters
Advance Promotion
Included at NO ADDITIONAL COST: a New York Stock Exchange interview with Jane King ahead of the event (valued at $6,500) to promote the trade show.
Sponsorship Opportunities
Each live stream may include:
• Sponsored intros & mid-roll options
• Host mentions ("live from..., sponsored by...")
• Exclusivity or joint / co-sponsor options to reduce cost-per-sponsor
• Branded, physical backdrop sponsorships
Multi-day events can sell sponsorships with a different set of sponsors per day.
Distribution
• Live streaming to: X, YouTube, LinkedIn & web embeds (including official event web pages)
• Guest social accounts tagged and invited as collaborators
• Optional regional broadcast TV market news hits
• Optional Bloomberg Television recap
Revenue Model
Wholesale pricing for partners allows event organizers to re-sell sponsorships, fully offset production costs or increase profits depending on the mark-up level. Risk-free: If you don't sell it, nothing is lost.